Radio Volta

Write An Efficient Pay Per Click Advert Copy

If you want to have a lucrative Pay Per Click (PPC) internet advertising campaign, creating a brilliant PPC ad copy is extremely significant. An exceptional PPC ad copy involves not wasting money on unwanted clicks, but writing targeted descriptive titles and descriptions. Since you’re paying for each click, it’s important to have a PPC ad copy that conveys the right message to the right group of people, and not only anyone else. And fitting the right message in a very restricted online real estate can be a challenge.

Produce at least 3-4 different variations of an advert copy for the same product to draw in your potential clients’ different personalities. PPC Search Marketing is not a “one size fits all” process. Ensure you have determined your target group even before beginning the process of making the advert copy.

If it’s any consolation, studies have shown that the conversion rate is going to be higher if crucial keywords are added in the advert title and the body. So, why not follow the studies’ recommendations and give it a try. Odds are your Pay Per Click search advertising campaign will profit from this.

When I said limited online real estate, let me put down the specifics. For example, Google AdWords has the following character limits: 25 characters for the headline, 35 characters each for Lines 1 and 2, and 35 characters for the display URL. Other advertising platforms have approximately the same character limitations.

The art of creating a helpful PPC ad copy is also the art of fitting a message into these restrictions. The key is to write something that will stand out from the competition. A well written ad copy should be clear enough to screen a visitor if he would become a potential buyer. If your advert copy doesn’t pre qualify your visitors, you would wind up wasting a lot of money if the advert does not lure in your likely visitor. The pre-qualification process may lower your click through rate, but at least you will be getting higher quality visitors who will actually buy something from your website in return.

The next thing to do is to combine your PPC ad copy with the targeted landing page on your website. You don’t want to send your potential buyers to the homepage as this is too generic. Using the homepage as a landing page has been proven to get lower conversion rates. Instead, match your ad copy with the appropriate landing page. The landing page must contain the relevant information that your potential client is looking for and the product or service that you are trying to promote. It should be customer-friendly and easy to navigate to turn a visitor into a buyer.

Your PPC ad copy holds the card for a successful PPC search marketing campaign. That’s why it’s very important to write a copy that is effective and attractive. An effective ad copy will turn your PPC internet advertising investment into a productive asset.

Mobile Adverts Are Powerful, Cash in on This New Industry

Advertising on cars has a relatively short history. Company vans and trucks as well as public transport such as buses and trams have long had advertising on them. Cars, on the other hand, have largely been seen as a personal transport vehicle and not to be tampered with. Ads adorning cars can sometimes be seen as a vulgar intrusion into the devoted car owner’s world.

That is now changing fast. Now there are companies who are willing to pay car owners to have their adverts plastered all over the car body. Of course, you do have to qualify for the privilege of being paid to drive a car with ads wrapped around it, but it certainly does happen, and increasingly so too.

Of course, anyone who agrees to have a flashy advert on his or her car must also be the kind of person who doesn’t mind being stared at. The new vinyl wraps that can create just about any kind of image imaginable on a car can be – and usually are – very eye-catching.

People do turn by the dozen to look and stare as the car drives past.

It’s the computer-generated vinyl wraps that have revolutionised advertising on cars. These can be a full wrap where the entire car is covered with the ad or a partial wrap where only parts of the car have advertising and the natural paintwork shows through elsewhere.

Buses and trams are natural choices for vehicle advertising. They spend all day trundling around city streets, thousands of people travel in them and thousands more wait for them to arrive, watching other buses and trams go past in the meantime.

This translates into an advertising medium that few can avoid. The more creative and inventive the advertising on cars, buses or trams, and some are real works of art, the more eyes turn to look as the mobile ad moves past.

Advertising on cars is really a progression from traditional advertising on company vans and trucks.

Company logos and trademarks have long been seen on company vans. It’s essentially free advertising for the company since they own the van or truck anyway. They can place their company logo with an address and telephone contact, email and web address and expect to get some increased business as a result.

Now there’s a new twist in all of this. It has been noted by some enterprising people that there are many white company vans running around that don’t have company details on them. These are usually small companies with small fleets, but they represent a great opportunity.

White vans without advertising or company logos can carry advertising for other companies and be paid to do it. Of course, they are unlikely to want to carry adverts that might benefit their competition, but they might be happy to carry ads that complement their business. Being paid to do this has the added bonus of helping to offset the cost of running the van in the first place. It doesn’t get much better than that.