All posts by Robin Carter


News and Facts About Marketing | Marketing for All People

Nowadays, more and more patients are turning towards the platforms of social media. Facebook, Twitter, and Google+ seem to provide everything which an entrepreneur’s desire. A strong social media presence is all that is required to expand the horizons and maintain a trustable relationship on the web. Most of the medical doctors lack the will to manage their social media reputation because they do not have enough time. For this purpose, it is best to approach the hospital marketing solutions provided by the professionals. Having active accounts on these platforms can help to build up the reputation of your medical services.

Attract Patients

Patients have more choices than ever for where to get their health care. Urgent care facilities, medical centers, and even minute clinics all provide services similar to hospitals. By implementing a good hospital marketing plan, you can let people know what sets your facility apart from their other options, such as top-notch doctors, state-of-the-art medical technology, flexible payment plans and attention to service. With the right strategy, you can encourage more patients to visit your location, helping to retain profitability and expand offerings.

Attract the Right Talent.

Hiring the best doctors is essential to creating a successful medical facility. The right marketing plan can help you show off the best aspects of your facility to persuade the very best candidates to apply. The right campaign will highlight the research being done at the center, the equipment and facilities offered, any specialties, and any opportunities for performing research or conducting specialty medicine. For example, the campaign might highlight a cancer center or children’s research unit at the hospital, which appeals to specialists looking to perform advanced research or medical procedures.

Attract Investors and Grant Funding.

Funding is essential for ongoing research and getting the most innovative equipment for patient diagnosis and treatment. An effective hospital marketing campaign will help persuade investors to provide the capital needed for such projects, and it will help doctors get the grant funding they need. The right campaign will help supplement funding applications so that they get more notice and are more likely to succeed. When doctors get the funding they need, the facility can refocus its budget on other areas of development. Successful grant or investor funding can also help doctors expand their research and provide more advanced services to patients. It can also help the facility to better serve needy populations.

While people will always go to a hospital after an accident or suffering a heart attack, they may exercise other options when they need alternate health care. By developing an effective hospital marketing campaign, you can attract more patients to your facility and ensure its long-term success. A successful strategy can also improve research and investment funding and attract the very top talent. This will help the facility become one of the best in the area and offer superior patient care for many years to come.…


Reasons Why Your Ecommerce Business Needs To Invest In SEO

There was a time in which you can simply build a website, and people would come in droves and start purchasing. Those days are gone. These days, the competitiveness of the online world has drastically increased. We are not saying that there’s no more money left to be made. In fact, there are still plenty of profits waiting for online entrepreneurs. You just need to be smart about it. One of the essential factors for online business success is SEO, and below are a few of the reasons why.


Let’s face it. Nowadays, an online store can’t survive without doing any sort of online marketing. When it comes to online marketing, the two general options are pay-per-click and/or search engine optimization (SEO). Of course, there are other forms of online marketing, but these two are the most popular.

Although pay-per-click has the advantage of bringing faster results, it has one glaring problem. With pay-per-click, it can easily burn a hole in your pocket. As the names suggest, for every visitor that clicks your ad and visits your site, you will be paying the advertising platform.

Ecommerce seo is different as it works by ranking your website on the top search engines. Being on the top of the search engines translates to an increase in traffic, which will give your bottom line a boost.

Also, once your website gets to the top spots of the search engines, it will most likely stay there for long periods of time. This means that you only have to pay once to get your website on top of the search engines, and you can reap the benefits for years to come.

Builds Trust

These days, online consumers are smarter than ever before. Your target audience knows that anyone can build a website, including the ones that have shady intentions. As a result, online consumers are now cautious than ever. This means that they will only purchase from websites they think as “legitimate.”

The thing with online consumers is that they trust the search engines to provide them with reputable ecommerce sites. As a result, once your website ranks higher on the top of the search engines, you can instantly tap into this “trust loophole.” Keep in mind that one of the fundamental lessons in marketing is that customers prefer to buy from someone or a company they trust.

These days, the online arena has gotten more competitive. To survive and succeed in the online world, you need to have strong foundations. And, SEO is an essential foundation that you can’t afford NOT to have.…


Life is Simple but We Insist on Making it Complicated

Are you time-strapped, sleep-deprived, world-weary and downright depressed? Are the demands of your modern lifestyle making you crazy? What you need are some easy to implement tools that will simplify your existence.

Get Organized

Many of us spend an inordinate amount of time looking for things we have misplaced. We pay late fees on bills we forgot about and scramble to reschedule appointments we double-booked. In short, a scattered life leads to squandered time and a great deal of added stress.

Fortunately, getting organized isn’t all that difficult. Start by making a wall or cell phone calendar an indispensable part of your life. Don’t make any appointments without immediately adding them to the calendar. Write post-its to yourself as reminders of important dates.

Clutter can also add exponentially to your level of stress and distraction. Make a commitment to yourself to spend just five minutes each day on organizing your space. Eventually, you can expand your allotted time. Once you get the anti-clutter ball rolling, you just might find that cleaning and clearing become your newest positive addiction.

Learn to Say “No”

It’s a simple, two-letter word, and it was probably one of the first things you ever said to your mother. But somewhere along the way, many of us have forgotten how to say “no.” Committing yourself to every project, organization and fundraiser that comes along might get you some heart-felt thank you’s, but it is also guaranteed to weigh you down and make your already busy life crazy.

Saying “no” isn’t always easy. It’s hard to disappoint people or to bow out of participating in causes you support, but learning to politely decline is essential. In fact, saying “no” is a muscle that gets stronger the more you use it. Start by gently but firmly refusing to do something that isn’t all that important to you, and work your way up to the more difficult commitments.

Cut Down Time Wasters

Two of the biggest time vampires in many of our lives are television and social media. Combined, they can easily gobble up five or six hours out of each day without you even realizing it. Sure, TV is an escape as well as an educational tool, and social media sites such as Facebook, Pinterest, Snapchat and Instagram enable us to stay in touch with friends old and new. However, you need to come up with ways to keep their use under control.

You might start by policing yourself. Keep track of how much time you spend watching television and on your phone and computer. If the results you see amaze and horrify you, cut back your usage. If that doesn’t work, practice tough love on yourself and shut down some of your cable channels or social media accounts. You can also set your home network so that you cannot access specific sites at certain times.

Embrace Automation

Letting computers handle the regular tasks in your life might sound scary, but it can actually reduce the load of stress you’re carrying. Why go through the aggravation of manually paying bills each month with the risk that you will forget to do so when you can set up online payments instead?

Your bank will make it easy, providing many ways that you can set up online payments. These include automatic withdrawal of the specific amount


What is the Main Purpose of a Bidet

Bidets are one of the lesser usual washroom accessories in UK as well as US houses and are virtually considered to be forbidden. The principle of cleaning after every bathroom use is rather scary for people that consistently use toilet paper!
Although bidets were originally from France, they are a basic restroom feature in a number of western countries and also have large usage in Muslim nations. Not just do they boost the hygiene of a person’s intimate areas, they could likewise decrease the variety of trees that are fell to the manufacture of bathroom tissue.
Exactly what is a Bidet?
Due to their absence of popularity in the UK, many people doubt just what bidets actually are. Bidets are basically an alternative to toilet tissue. They are used to cleanse an individual’s rear and surrounding areas after utilizing the commode. They are more hygienic compared to toilet paper and less severe on such fragile areas which are vulnerable to irritability. They normally look like a little commode and also have bidet taps or nozzles.
Benefits of a Bidet:
Lots of people find that the bathroom tissue could be harmful on their skin and also could create inflammation; using water to tidy one’s self is much easier on the skin and is a popular selection for people who suffer hemorrhoids. Making use of a bidet could additionally protect you against remaining deposit which hasn’t already been cleaned from staining your clothes as well as the undergarments. Bidets could likewise be quite hassle-free for a quick laundry, as opposed to having an entire shower. Some individuals make use of bidets to wash their feet, because of them being of a suitable elevation.
The enviroment
One of the most popular brands, the Bio Bidet BB 2000 Bliss Seat is biodegradable and good for the environment if it were to be outside. Many individuals utilize too much toilet paper when they regularly go to the shower. The amount of tissue paper roll made use of in Britain could actually have an effect to the environment. Trees are cut down every year to manufacture bathroom tissue and a few rolls are 100% recycled. Bidets could substantially reduce the amount of toilet tissue an individual makes use of. Although toilet roll is usually still bought, a bidet will minimize the amount that a person makes use of to wipe themselves.
Toilet tissue is also among the major causes of a clogged bathroom and sewage system issues. Individuals tend to utilize bundles of unnecessary commode roll which can block their own bathrooms along with creating significant sewer problems. Bidets suggest that little or no bathroom tissue will certainly be flushed down the bathroom, lowering the probability of drainpipe troubles in an individual’s home or area.
Bidets can assist to boost or protect against medical problems caused by spreading out bacteria. When a person wipes, they could typically spread fecal matter to other parts of their body, causing infections. Bidets could help to reduce common problems such as hemorrhoids, urinary system infections, and also various other usual microbial infections.
Handicapped individuals and those who have reduced flexibility may discover that a bidet aids to improve their self-reliance. Bidets are very easy to use and will need marginal aid for some less mobile individuals. They are especially practical for elderly people

Mass SMS Service: 5 Tips on How to Use It Effectively

Various studies indicate that SMS mass texting service is an efficient communication tool in this era of constant technological changes. You should take advantage of this option when planning your next marketing campaign. However, for you to achieve success with mass texting, you are required to apply convincing tricks and tips. Below are ways to effectively use SMS mass texting:

Set Clear Goals

Before sending out your first text message, it’s crucial that you know your end game. What kind of results do you hope to achieve in this campaign? Do you want to drive more traffic to your website? Or do you need customers to try a new service? Having a clear goal will ensure that you reach out to the right customers and get the right message to them.

Craft Content

Unlike writing emails, crafting the best text message is a tricky one. First off, you’re limited to 160 characters. Secondly, John from Textedly emphasizes that you want your message to sound exclusive and personal. Mobile phones are a lot more personal compared to email. In fact, it is so personal that according to studies, 44% percent of mobile phone users have kept their phone next to their bed.

Proper Timing

The time you send the text messages can make or break your campaign. If you know your customers’ behavior, this step might come to you a lot easier. Generally, you should avoid sending your messages on a Monday. And of course, you don’t want to send your text messages in the wee hours of the morning.

Timing varies wildly depending on your industry and the goal of your direct marketing campaign. For example, if you own a salon, you’re busiest during the weekend. So, if your goal is to increase sales during weekdays, you could send a discount offer to select customers on Tuesdays or Wednesdays.

How often you send a text message is just as important. Rule of thumb is that you don’t want to send text messages every day. The most efficient way to determine the frequency of sending out SMS is to experiment.

Track Progress

When you track how customers respond, you’ll have concrete data. You’ll know what works and what doesn’t. You’ll know the best time of the day to send a particular text message.


Crafting the right message and finding the perfect timing is a win-win situation for both your business and customers. You get more out of your campaign. And your customers will appreciate getting personal messages that might help them.…