Various studies indicate that SMS mass texting service is an efficient communication tool in this era of constant technological changes. You should take advantage of this option when planning your next marketing campaign. However, for you to achieve success with mass texting, you are required to apply convincing tricks and tips. Below are ways to effectively use SMS mass texting:
Set Clear Goals
Before sending out your first text message, it’s crucial that you know your end game. What kind of results do you hope to achieve in this campaign? Do you want to drive more traffic to your website? Or do you need customers to try a new service? Having a clear goal will ensure that you reach out to the right customers and get the right message to them.
Unlike writing emails, crafting the best text message is a tricky one. First off, you’re limited to 160 characters. Secondly, John from Textedly emphasizes that you want your message to sound exclusive and personal. Mobile phones are a lot more personal compared to email. In fact, it is so personal that according to studies, 44% percent of mobile phone users have kept their phone next to their bed.
The time you send the text messages can make or break your campaign. If you know your customers’ behavior, this step might come to you a lot easier. Generally, you should avoid sending your messages on a Monday. And of course, you don’t want to send your text messages in the wee hours of the morning.
Timing varies wildly depending on your industry and the goal of your direct marketing campaign. For example, if you own a salon, you’re busiest during the weekend. So, if your goal is to increase sales during weekdays, you could send a discount offer to select customers on Tuesdays or Wednesdays.
How often you send a text message is just as important. Rule of thumb is that you don’t want to send text messages every day. The most efficient way to determine the frequency of sending out SMS is to experiment.
When you track how customers respond, you’ll have concrete data. You’ll know what works and what doesn’t. You’ll know the best time of the day to send a particular text message.
Crafting the right message and finding the perfect timing is a win-win situation for both your business and customers. You get more out of your campaign. And your customers will appreciate getting personal messages that might help them.