Maybe there was a time when merely having a website was enough, but that era is gone forever. These days, you need an online presence that is up to speed in terms of technological advances, design trends, and search engine optimization. When you revamp your e-commerce presence, you can catapult your business to the next level because of the qualities of your site.
SETS YOU APART
If your site looks like it came out of one of those cookie cutter template boxes, your customers’ eyes are probably glazing over before they have even absorbed what you have to offer. On the other hand, a fresh and unique design can attract and keep today’s users, who are known for their wandering eye and moth-like attention spans.
ACCURATELY CONVEYS YOUR MESSAGE
What are you selling and why? How is it different from your competition? Your upgraded website can be equipped to answer all of these questions in the snazziest, freshest and most compelling way possible.
PROVIDES CONSISTENT, RELEVANT CONTENT
When your tech-forward site is complete, it will feature the text and images that you have specially curated in order to attract your ideal customers. They will appear on the main slider of your home page where they belong, not buried somewhere on the fifth page.
IS SET UP FOR SPEED AND EASE OF USE
If you developed your site more than two years ago, it’s a creaky dinosaur. People who come to your page expect images to load fast and content to pop. Your site might not even work with newer browsers, and your themes are almost certainly outdated. By contrast, your newly optimized web presence can use the latest themes and technologies to attract visitors and encourage them to stay and buy.
IS MOBILE FRIENDLY
Did you know that over 60 percent of website traffic comes from mobile devices? Your upgraded site will be responsive or adaptive to mobile technology and will include modern themes with CSS code that make for better and faster user experience across mobile platforms.
HELPS TO LOWER YOUR BOUNCE RATE
If an examination of analytics shows that you actually get traffic to your site but then quickly lose it, you are missing out on sales. Updating your user interface (UI) and user experience (UX) design features can help you to lower this so-called bounce rate.
When web design technology and themes are antiquated, you are vulnerable to the countless online criminals who prey on procrastinators and the unwary. Simply by giving your site a design upgrade, you can minimize your chances of getting hacked.
CALLS VISITORS TO ACTION
There is a science to the content and placement of effective calls to action. These vital tools not only encourage visitors to do something but also work under the surface to keep them interested and engaged as they peruse what you have to offer. Your ultra-modern site design will use calls to action judiciously to guide users through your content and ultimately to your contact form.
INTEGRATES APPS AND PLUG-INS
There are tons of cool innovations out there such as photo editing, studio management and so much more that old-school sites are not equipped to access. Upgrading yours can open a whole new world of opportunities and fun toys that can ultimately make your site more effective and enjoyable, both for you and your customers.
Your website can be your 24/7 sales juggernaut. If it is not performing up to today’s technological standards, it’s time to look into web app development services. It’s one of the best ways we can think of to revolutionize your business.